EXAMPLE OF DUTIES
Provides excellent, proactive customer service to both internal and external customers, to include providing design, production, outreach and website support to Public Affairs, with the City Manager’s Office and other city divisions.Advises and assists the Public Affairs Director and staff in developing outreach strategies and communications materials to support the city’s overall outreach and engagement efforts. Develops and implements long-range outreach planning, as well as the day-to-day creation of content for main city social media channels. Supports city efforts to establish and maintain positive and productive community relations between the city and citizens, the business community, media, outside agencies and public officials.Develops and edits copy for social media and communications.Designs and produces online creative, collateral and publications.Collaborates with other city programs to develop outreach materials and other items necessary to the work program of each section.Contributes to the procurement of all photo imagery and illustration necessary for city-produced outreach materials. Understands and easily navigates digital media platforms and possesses the skillsets to provide effective user experiences to increase overall engagement.Proactively suggests and implements updates to content that supports strategic marketing programs and their targeted audiences, including content topic research that produces even higher rankings, and creating and curating content across media platforms.Assists with website content management, updating and web content proofing, executing web enhancements, Search Engine Optimization (SEO) research and consistently works toward stronger rankings.Assists with increasing engagement on various social media platforms.Coordinates and manages videography outreach efforts. Other duties as assigned.
MINIMUM REQUIREMENTSBachelor’s Degree in Graphic Design, Communications, or a related field.Two years of experience in public relations, communications, or marketing.Four years of computer experience in both Mac and PC platforms with software applications devoted to design and computer imaging (Adobe InDesign, Photoshop, and Illustrator), publishing and commercial printing processes, photography, and website design and/or development. Experience could include college course work. Or any combination of education, experience, and training equivalent to the above Minimum Requirements. DESIRED EXPERIENCE AND TRAININGSocial Media content development and account managementKnowledge and experience with photography and photographic principles.Knowledge and experience with video and video editing.Experience with digital illustration.Strong knowledge of design principles and art composition, e.g. page layout, color theory, typography, imagery and integration of components into a harmonious whole. OTHER REQUIREMENTSMust possess, or obtain upon employment, a valid Arizona driver’s license.Ability to operate in a work environment requiring irregular work hours as dictated by meetings, activities, events, shows, travel and familiarization tours, which will include weekends, evenings and holidays.Ability to work effectively in a team environment.Ability to work in a high paced environment and meet deadlines.Regular attendance is an essential function of this job to ensure continuity.
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES (ILLUSTRATIVE ONLY)Language Skills: Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the community. Ability to effectively present information to top management, public groups, and/or boards of directors.Knowledge of English language composition, usage, vocabulary, and nuance.Reasoning Ability: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.Time Management Skills: Ability to manage a project from start to finish while meeting deadlines.Layout Skills: Ability to design visually engaging online and print creative. Software Skills: Ability to utilize necessary software to create print, online, video and animation creative. PHYSICAL REQUIREMENTS AND WORKING ENVIRONMENTWhile performing the duties of this job, the employee is frequently required to sit, talk or hear. The employee is regularly required to use hands to finger/handle/feel, and the employee is occasionally required to stand, walk, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 50 pounds.Vision requirements for this position include close vision, distance vision, color vision, depth perception, and the ability to adjust focus. Working conditions include occasional exposure to outdoor weather conditions. The noise level in the work environment is usually moderate.
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