First Tech Federal Credit Union Hiring for Search Marketing Strategist II Job at Hillsboro, OR Full Time

The Search Marketing Strategist II is responsible for building strategies and programs that take into account a complex set of factors and considerations, such as long- and short-term business goals, market conditions, competitive landscape, market research, seasonal trends, budget, capacity, and brand and channel strategies all related to Search Engine Marketing.

Here’s what you can expect from the job and what you need to be successful:

Job duties

• Manage complex campaigns and communication initiatives to serve as a subject matter expert and strategy lead for one or more programs, product lines or marketing channels
• Collaborate with channel managers and vendors on focus areas of Marketing Strategy within SEO/SEM, Product, and Lifecycle.
• Build effective go-to-market strategies that achieve business objectives and are consistent within the context of other First Tech marketing strategies and initiatives.
• Proactively identify opportunities to improve marketing effectiveness through use of data, media strategy, segmentation strategy, and automation.
• Accurately forecast, track, evaluate and present campaign and program performance against industry and historical performance benchmarks.
• Accountable for developing and managing long-range marketing plans and production forecasts, including budget management and performance reporting.

Essential skills

• Minimum 5 years’ experience managing complete lifecycle of marketing programs, with a focus on channel marketing, digital marketing or brand marketing –preferably within financial services industry
• Ability to define strategies based on data-driven inputs, business goals, member/consumer insights and translate them into actionable implementation plans
• Experience leading and/or interfacing with cross-functional marketing counterparts, including brand and creative, digital marketing, data, corporate communications, and/or automation
• Strong interpersonal and consensus building skills with the ability to build trust and foster a collaborative spirit
• Exceptional written and verbal communication skills demonstrated in collaborating with partners to solve for challenging internal and member concerns
• Highly organized with proven expertise managing complex projects simultaneously in a multi-channel marketing environment
• Ability to effectively collaborate with multiple business units, leadership and vendors to achieve organizational goals
• Ability to foster strong internal and external business relationships
• Working knowledge of Microsoft Office Suite
• Minimum Education: Bachelor’s degree (in Marketing or a related field) is preferred

Location: Hillsboro, OR 97124 (HYBRID)

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First Tech is not currently offering Visa sponsorship for this position

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)