GLC Distribution Hiring for Digital Marketing Analyst Job at Greensboro, NC Full Time

*Remote position

Position Summary

Global Logistical Connections is seeking a Digital Marketing Analyst to join our Marketing team. This position is responsible for developing and maintaining digital campaigns aligned with target audiences, corporate objectives, and brand identity. The Digital Marketing Analyst must demonstrate outstanding verbal and written communication skills and experience in print and digital formats.

Job Duties and Responsibilities:

Develop and maintain SEO marketing, email, social media, and display advertising campaigns

Creates and delivers content in line with target audiences, corporate objectives, and brand identity

Maintains and updates WordPress site

Manages WordPress chat plugin

Works with the marketing department to grow social media presence.

Collaborates to create and maintain print and digital marketing materials

Brainstorms new and creative growth strategies

Plans, executes, and measures experiments and conversion tests.

Collaborates with internal teams to create landing pages and optimize the user experience

Identifies critical conversion points and drop off points and optimizes user funnels

Collaborates with vendors and partners

Required Job Competencies:

Fluent in both written and spoken English

Capable of maintaining internal and external customer relations

Proficient in Adobe Suite, including but not limited to Acrobat, Photoshop, InDesign, Illustrator, Premiere Pro

Proficient in Microsoft Office: Word, Excel, OneNote, PowerPoint, and SharePoint

Self-motivated and task-oriented

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Working knowledge of HTML preferred

Education and Experience

Bachelor’s or equivalent experience in Marketing or Related Field

Proven working experience in digital marketing

Demonstrable experience working with SEO/SEM, marketing database, email, social media, and display advertising campaigns

1-3 years of website and marketing analytics tools (e.g., Google Analytics/ SemRush)

Experience in setting up and optimizing Google Ad- PPC campaigns on all major search engines

COMPANY BENEFITS:

401(k)

401(k) match up to 4%

Dental insurance- employer pays 100%

Vision Insurance- employer pays 100%

Health insurance- employer pays $350 a month towards any plan of your choosing

Flexible PTO Policy

Job Type: Full-time

Pay: $45,000.00 – $55,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor’s (Preferred)

Experience:

• Marketing: 1 year (Preferred)
• Digital Marketing Occupations: 1 year (Preferred)
• Microsoft Office: 1 year (Preferred)
• Social media marketing: 1 year (Preferred)

Work Location: One location