Lafayette Hotels Hiring for Director of Digital Marketing Job at Maine Full Time

Lafayette Hotels is a growing Maine and New Hampshire hospitality company that owns and operates 30 hotel and condo properties, 13 restaurants, 4 conference centers and other real estate assets. We are a family run business looking for a seasoned digital professional that is enthusiastic about hospitality to join our family.

This job is not remote, and will require some travel between our different locations.

Important qualities & attributes we are looking for.

– 5 years relevant job experience in a multi unit organization with deliverable results

– Technical competency: experience and knowledge of Photoshop, Google Analytics/Adwords, InDesign and Wordpress.

– Copyright and storytelling skills

– Creativity, with a sense of humor

– Honesty

– Fun

– Independent

– Goal oriented

– Strong organizational skills

– Passion for storytelling, branding and online infrastructure

– An explorers mindset and ongoing desire to innovate

Essential Job Duties:

– Serve as digital marketing lead and execute digital strategies across hotels and restaurants including search engine optimization (SEO), PPC, search engine marketing (SEM), and social media presence and promotion

– Oversee and manage social media program, services and engagement including promotional advertising and measurement

– Maintain active ongoing distribution strategy and planning to maximize online revenue and profitability

– Achieve success in digital marketing KPIs including overall website traffic, organic website traffic, social media engagement, Backlinks, campaign ROI, Conversion rates, and OTA content scores

– Analyze and report weekly and monthly digital marketing efforts for websites, online travel agency performance, pay per click campaigns and other relevant metrics

– Monitor maintain and improve hotel listings and content on online travel agencies and other online platforms

– Work with property management teams to create compelling and unique brand narratives and deploy strategy across the web

– Maintain open lines of communication with property leaders, management and internet marketing vendors

– Provide digital marketing updates, education and training.

– Use Indesign or similar to program to design printed collateral for signage, brochures, rack cards for individual properties to improve cohesive branding and awareness

– New website development projects and ongoing maintenance

– Perform other duties as requested by management

Lafayette Hotels is an equal opportunity employer

Work Remotely

• No

This Job Is Ideal for Someone Who Is:

• Dependable — more reliable than spontaneous
• Detail-oriented — would rather focus on the details of work than the bigger picture
• Achievement-oriented — enjoys taking on challenges, even if they might fail
• Autonomous/Independent — enjoys working with little direction
• Innovative — prefers working in unconventional ways or on tasks that require creativity

Job Type: Full-time

Pay: $80,000.00 – $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off

Education:

• Bachelor’s (Required)

Experience:

• relevant: 5 years (Required)

Willingness to travel:

• 25% (Preferred)

Work Location: Multiple Locations