Main Street Hospitality Hiring for Director of Marketing Job at Stockbridge, MA Full Time

Working with the Vice President of Performance, the Director of Marketing is responsible for day-to-day implementation of hotel marketing and advertising initiatives for all Main Street Hospitality properties. This role involves heavy communication and coordination between properties and multiple agency partners. The Director of Marketing will be primary hub/clearing house for information needed to accomplish initiatives in an accurate and timely fashion. Using this information, the Director of Marketing will contribute to strategic planning in all stages of the marketing process.

Essential Duties and Responsibilities:

• Develop and maintain relationships and communications with key internal constituents to facilitate `development and implementation of marketing plans
• Serve as the primary point of contact for all properties regarding communication of on-site offerings, all content accuracy, and in-house marketing initiatives
• Lead regular planning sessions and execution of F&B specific programs
• Cultivate, nurture, and optimize relationships with local cultural organizations, tourism organizations, and strategic business partners. Manage advertising, trade arrangements, and sponsorship opportunities for all properties
• Plan and execute all non-agency-managed paid media (excludes paid search and paid social) in accordance with marketing plan and budget, as well as conduct regular research analysis to determine effectiveness
• Liaise with Sales Department to determine needs and deliver marketing materials necessary to grow group and corporate segment revenues in line with business goals
• Create, update, and distribute recurring on-site collateral (within designated templates) and quick-turn material requests. Responsible for quality assurance of materials generated on property
• Serve as point of contact for PR agencies for all media and influencer inquiries and ensure continuous communication about all relevant initiatives and developments
• Work with property-level teams to develop social media content and audit to ensure brand integrity.
• Contribute to overall social media strategies and lead select properties in organic social posting and engagement
• Make ongoing content updates for property websites to keep information accurate, seasonally appropriate, and consistent with brand standards
• Maintain ongoing rolling financial forecasts of planned spending in line with strategic planning and overall budgets and business goals
• Ensure timely and accurate processing of marketing invoices, payable process, and payment-related communication with partners
• Coordinate monthly/quarterly owner reports to include summary of initiatives (recent and upcoming), relevant analytics, press coverage, and other reports as required
• Lead hotel teams (as applicable) in optimizing ROI of Stash Hotel Rewards and championing engagement at all levels
• Maintain organization of all user access, usage, and training for all marketing platforms
• Represent Main Street Hospitality and properties at local industry and community events as needed

Specialized Experience and Knowledge:

• 8-10 years of relevant work experience, preferably in the hospitality industry

Skills:Â

• Exceptional written and oral communications skills
• Strong organization skills and ability to work in a deadline-driven environment

Character:

• Dynamic team player with great collaborative and interpersonal skills
• Self-starter who can work independently; displays self-confidence, enthusiasm and strong customer service orientation
• Ability to travel to visit properties and meet with contacts to drive marketing agendas.Â

Physical:

• Ability to bend, stoop, stand for long periods of time
• Lift up to 40 pounds
• Valid Drivers License
• Ability to travel