The Milton Home Hiring for Marketing Job at South Bend, IN Full Time

The Marketing position will work in accordance with established guidelines and procedures and/or specific instructions from the Executive Director. This position responsible for implementation of the annual marketing activities plan, maintenance of referrals and census goals, coordination of new resident move-ins and participation in the facilities management team. Furthermore, the Marketing position will provide person-centered support and guidance to residents and their families as they transition through the health care continuum and will collaborate with the providers of health care.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.

1. Experience in Marketing with preferably, experience in long-term care.

2. Possesses knowledge and understanding of case management nursing concepts. 3. Caring person with a desire to work with the frail and elderly.

4. Displays optimal intra and interdepartmental relationships.

5. Ability to establish and maintain optimum rapport with residents, family members, providers of health care and regulatory agencies.

6. Ability to utilize computers and other electronic devices for tasks such as timekeeping, in-servicing and documentation.

1. Key sales/marketing factors in achieving stable census in the facility a. Create and maintain a solid referral base by developing a sustaining relationship with social workers, case managers, and key referral sources. Marketing

2 b. Track satisfaction surveys to address issues that may lead to negative impressions of a patients stay at the facility. c. Monitor conversion rates i.e.; referrals to admits to ensure maximum, admissions. d. Assure that referrals are clinically reviewed on a timely basis. e. Turnaround referral acceptance or denials to social workers as quickly as possible (30 min. turnaround when possible). f. As schedule permits visits with accepted referrals to assure admission. g. Follow-up on referrals to SW/Case managers to obtain update on pt. progress. h. Maintain weekly referral and sales logs. i. Plan presentations/luncheons/dinners with SW/Discharge planners throughout fiscal year. j. Have knowledge of the different payor sources to include Medicare, Medicaid, and Managed Care and correlate the implication of each payor source. k. Possess strong knowledge of the facility; about provisions of care that can be rendered and promote the facility as the best place a family can place their loved one.

2. Analysis of marketing region a. Identify organizational mission to assure adherence to it. b. Analyze market area to identify the community and its needs. c. Identify the competition/their strengths and weaknesses – d. Gather information on main referral sources i.e.: hospitals, home health agencies, practicing physician groups, hospices, assisted living complexes. e. Gather strong analytic information on area hospitals i.e.; specialties – how can we meet hospital discharge needs. f. Become a viable partner with the area hospitals to transition residents adequately through the continuum of care.

3. Community outreach a. Identify major senior community organizations. b. Develop relationship with key leaders in those organizations and take active part in their programming.

Job Type: Full-time

Pay: $70,000.00 – $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekend availability

Ability to commute/relocate:

• South Bend, IN 46601: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor’s (Preferred)

Experience:

• Marketing: 3 years (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: One location