Tri-City Cardiology Hiring for Marketing Specialist Job at Mesa, AZ Full Time

If you are seeking to join a stable and established organization with high employee and patient satisfaction ratings, then Tri-City Cardiology is for you! Tri-City Cardiology has been serving the healthcare needs of the East Valley for over 40 years.

We are searching for a Marketing Specialist to join our dynamic team! If you enjoy working in a fast-paced environment for a company that truly cares about the service provided to their patients and putting quality care first, this may be an ideal position for you!

Tri-City Cardiology has a vision “To be among the best providers of cardiovascular care in the entire country and be a place where employees want to work, patients want to receive care and physicians want to practice.”

Consistent with our vision, we constantly strive to improve our employee satisfaction. Tri-City Cardiology has been voted a Top Place to Work by the Phoenix Business Journal. Annual employee satisfaction surveys are conducted to obtain feedback on how we can continue to make Tri-City Cardiology the best place to work.

• Position Location: East Mesa/Admin Office
• Schedule: Monday-Friday, 8:00am – 5:00pm.

POSITION SUMMARY

This position will develop and direct the TCC Marketing Strategic Plan through implementation of approved marketing activities and budget to establish market branding, reputation as the premier cardiovascular provider in the state and region, and increase new patient referrals from referring physicians, contractual arrangements, and family/self-referral as well as increase the overall practice market share in the target areas.

ESSENTIAL FUNCTIONS:

• Leads the Marketing Committee with the COO, Practice Manager, and physician representative(s).
• Develops and carries out the Strategic Marketing Plan consistent with the overall Practice strategic goals. Meets performance metrics for specified marketing activities.
• Plans and implements specific marketing activities to create the practice brand and reputation in the market area with the assistance of the Practice Manager and in accordance with the approved Marketing Plan and budget. Develops metrics to track the ROI on marketing activities to determine cost effectiveness and strategic plans.
• Plans and develops marketing activities to highlight new service lines, new office locations, new providers, etc. consistent with the Marketing Plan.
• Plans and develops marketing activities to expand professional relations including Referring Physician (RP) Visits and Professional Education with the goal of increasing referrals for new patients. Shares feedback with the COO for operational and service line improvements relative to physician relations. Includes Management Team in Marketing activities and Referring Physician Visits to build relations in the community.
• Plans and develops marketing activities to expand community relations, education, and awareness such as media campaigns, community events, website enhancements, social media, and online reputations consistent with the strategic marketing plan.
• Plans and develops branded marketing materials consistent with the Marketing Plan including practice brochures, newsletters, advertisements, press releases, publications, and promotional items.
• Works with Website Developer to develop new content for existing TCC Websites or new Service Line Websites by reviewing content regularly for accuracy and to improve website exposure through branded content and SEO activities.
• Maintains working relationships with vendors, Hospital Marketing Staff, and Community Marketing representatives to identify opportunities for joint marketing activities to increase practice market share.

Note: The essential functions outlined in this job description are intended to describe the general content and requirements of the position. They are not intended to be an exhaustive statement of all duties, responsibilities or qualifications associated with the position.

SUPERVISORY RESPONSIBILITIES

Direct Reports: None

Type of Supervisory Responsibilities: None. Serves as a Lead on the Marketing Team.

SCOPE AND COMPLEXITY

Incumbents in this position are required to be knowledgeable in all areas of the organization and have a basic understanding of medical terminology and cardiac procedures. This position interacts with referring physicians, outside healthcare professionals, healthcare vendors, media relations, practice physicians, management team, and employees in a professional manner in person, as well as in written and verbal format. This position is the primary point of contact for all organizational marketing strategies and projects that is in line with the TCC Strategic Marketing Plan and Vision Statement. This position focuses on establishing market branding, reputation as the premier cardiovascular provider in the state and region and increasing new patient referrals.

TRAVEL

Extensive travel to other Tri City Cardiology locations and visits to referral office in the TCC market area is required.

PHYSICAL DEMANDS/ENVIRONMENT FACTORS

Typical office environment:

• Able to stand or sit for prolonged periods of time.
• Able to walk, bend, squat, reach and stretch frequently.
• Needs adequate hearing acuity.
• Needs visual acuity, including adequate close, distance, and color vision, peripheral and depth perception.
• Requires fine motor skills, adequate eye-hand coordination, and ability to grasp and handle objects.
• May be required to lift up to 25 pounds.
• Needs to be able to communicate effectively with patients, physicians, management and employees through reading, writing, and speaking in person or on the telephone Requires use of computer.
• Requires use of computer.
• Requires use of fax, telephone, printer, copier, scanner, calculator, and other job-related equipment.

MINIMUM QUALIFICATIONS

• High school diploma or GED required.
• Bachelor’s degree in Marketing or related field with a focus on healthcare required.
• Three years of experience in healthcare marketing.
• Proficient in Microsoft Office, Adobe Writer, and software related to sales and marketing. 40 wpm typing
• Flexible and efficient time management and the ability to prioritize workload.
• Excellent professional written and verbal communication/interpersonal skills.
• Demonstrated critical thinking ability in order to resolve problems and carry out instructions.
• Ability to multitask, be self-motivated, well-organized and able to work in a highly energized team environment while working with multiple physicians and managers.
• Ability to manage high levels of stress satisfactorily while being congenial to employees, managers and physicians.
• Professional self-starter with the ability to build good working relation with referral sources.

PREFERRED QUALIFICATIONS

• Three years of experience in healthcare marketing in the specialty of cardiovascular medicine preferred.
• Prior experience in marketing to the Primary Care Physician market preferred.

In addition to fostering a positive work environment with internal career growth opportunities for our employees, we offer a generous comprehensive Total Rewards Package that includes:

• Competitive wages
• Monday-Friday work schedules
• Health, Dental & Vision Coverage (1st of the month following 60 days of employment)*
• 401(k) retirement plan*
• Paid Time Off (PTO)*
• Paid Sick Leave (PSL)
• 7 Company Paid Holidays*
• 100% Company Paid Life Insurance*
• Supplemental Insurance*
• Employee Assistance Program
• Employee discount program offering exclusive pricing to thousands of retailers

• Available for full-time, regular employees of Tri-City Cardiology after meeting certain eligibility requirements

Tri-City Cardiology is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, or veteran status or any other characteristic protected by applicable federal, state, or local law. It is our intention that all qualified applicants be given equal employment opportunity and that selection decisions be based on job-related factors.

For more information about career opportunities with Tri-City Cardiology, please visit our website: www.tricitycardiology.com

About Tri-City Cardiology

At Tri-City Cardiology, patient satisfaction is a top priority. Our team of physicians and staff are dedicated to providing high quality care and outstanding patient service so that every encounter is a positive experience! To maintain the highest degree of patient confidence, the practice relies on the Press Ganey system for scoring patient satisfaction.

Each of our board-certified physicians are dedicated to bringing only the best cardiovascular care to their patients based on clinical guidelines established by their specialty boards and fellowship programs. Each one is a leader in his or her field of specialty, many earning the distinction of “Top Doctor” recognition by Phoenix Magazine since the practice was established in 1979. As graduates from some of the nation’s leading medical schools and fellowship programs, the Tri-City Cardiology team of physicians enjoys a national reputation for excellence and achievement.